Olympics legend helps Green Snow sprint ahead with Team GB sales record

Olympic silver medallist and UK 400m record holder Iwan Thomas helps out in Green Snow warehouse

Delivering record-breaking figures during the largest sporting spectacle in the world is no mean feat, but that’s exactly what Hampshire-based e-commerce management company, Green Snow, has just done. 

Green Snow, who specialise in managing sports and outdoor brands, in addition to other partners, worked directly with Team GB in creating and promoting a high-quality range of clothing, accessories, and other merchandise for the much-anticipated 2020 Tokyo Olympic Games.

Confidently demonstrating to Team GB that they were up to the task almost three years ago, Green Snow didn’t hesitate in getting stuck into the huge task of providing thousands of fans with branded merchandise on behalf of Team GB. Delivering a truly end-to-end service, from designing and sourcing popular products, developing an easy-to-use online shop and ensuring a seamless fulfilment service from checkout to doorstep. Green Snow is proving to be a key driving force behind Team GB’s online commercial success story.

As a privately funded organisation, Team GB’s success is reliant on money raised through commercial activities and the online shop plays a critical part in this, with earnings reinvested to take athletes to the Paris 2024 Olympic Games and beyond. 

With unprecedented global sales during the Tokyo 2020 Olympics for Team GB merchandise, it’s safe to say that the hard work has paid off. The independent business has shipped thousands of orders around the world, exceeding the sales levels experienced during the 2016 Rio Olympics by 50%.

Olympics legend Iwan Thomas even dropped by to give the team at Green Snow a helping hand with distributing official Team GB merchandise across the world in record time.

The Olympic silver medallist and former European, Commonwealth and World Champion 400m sprinter gave staff a boost at the firm’s warehouse in Ower by popping in for the day during the Tokyo 2020 Olympics.

Iwan helped ‘pick and pack’ items from Green Snow’s official Team GB online shop, ranging from the highly-sought official Adidas Team GB kit to children’s fun T-shirts featuring the ever-popular Peppa Pig urging youngsters to ‘Believe in Extraordinary’.

Green Snow’s managing director Steve Mills said: “We’re incredibly proud of the entire team’s Olympian efforts here in stepping up to deliver over and above, both during the Games and in the challenging build-up over the last few years. 

“All the Green Snow team were delighted to see local Olympic hero Iwan Thomas on the starting blocks ready to lend a hand in tackling our massive Team GB distribution challenge. It was great fun to have him here and it gave everybody at Green Snow a real boost to have him on board for the day.”

Team GB’s head of brand licensing and retail Paul Ellis said: “We’ve enjoyed a great relationship with the team at Green Snow who have pulled out all the stops to ensure a fantastic store experience for our fans during the Olympics. 

“Their experience and passion has resulted in a strong performance during the games, and we are delighted for the contribution that it gives back to Team GB.”