Omega Pharma has appointed The Corner as its UK & Ireland creative agency.
Omega Pharma is a global and fast-growing consumer health care company with a broad portfolio of market-leading over-the-counter (OTC) healthcare products to help consumers live well.
The UK and Ireland operation is the No.4 biggest and fastest-growing OTC company and includes iconic brands such as Solpadeine, Nytol, Jungle Formula, TCP and Buttercup as well as breakthrough innovations for Weight Loss (XLS-Medical), Hayfever (Prevalin) and Skincare (Dermalex).
Omega Pharma is the No.2 media spender in the OTC category, with £15m annual spend.
Yianni Papadopoulos, marketing director of Omega Pharma UK and Ireland, said: “We are delighted with the work and approach that The Corner created during the pitch process. We are entering a new phase of our business plan on the back of sustained growth in the UK and Ireland and the time was right to find a strong team who share our values and will help us lead the category with game-changing creative”
Neil Simpson, founder of The Corner, said: “There is a great cultural fit between our businesses. I was so happy I hugged the client.”
Omega Pharma’s existing global relationship with Grey on the Nytol brand will remain unaffected, as will its relationships with Adstream and Buchanan Group.
The review process was managed by Oystercatchers, a leading agency search, evaluation and pitch consultant.