Omega Pharma launches in-house sales force to target independent pharmacies

New field sales force

New field sales force

Global healthcare company and OTC specialist, Omega Pharma, has announced plans to overhaul its sales strategy with the launch of the UK’s first in-house sales force specifically created for independent pharmacists.

The move follows a period of investment by the company behind such brands as Jungle Formula, Prevalin, TCP, Solpadeine, XLS-Medical and Nytol, and will see Omega Pharma take back control of its sales operations in the UK and Ireland.

Omega Pharma’s field sales force will be led by Jason Ing, formally with Procter & Gamble; who will take the newly created role of head of independent pharmacy. Ing will lead a team of pharmacy business managers who will develop partnerships with independent pharmacists to achieve two beneficial outcomes; help pharmacists continue to provide a vital service to their communities while delivering maximum benefit to their profit margins.

Commenting on the new direction of Omega Pharma and his new role, Ing said: “Omega Pharma has made the decision to take our sales operation in-house, bucking the trend of healthcare companies outsourcing their sales teams. This move demonstrates our investment and commitment to pharmacists, and we also strongly believe that we will be delivering the best service to our customers of any healthcare company.”

As part of the development of the field sales force, Omega Pharma has made several key appointments to make up the team of 13 pharmacy business development managers, administrators and team leaders. This is another significant step for the company as one of the UKs top five OTC healthcare companies since acquiring 10 GSK brands in 2012.

General Manager of Omega Pharma, Neil Lister, said: “It’s our ambition to forge closer working relationships with community pharmacists. We feel independent pharmacists have become the forgotten link in the chain. The launch of our field sales force puts them back at the centre of our operation and goes some way to demonstrate our commitment to them. We not only want to become a trusted provider of leading OTC innovations but also a valued partner which helps pharmacists achieve their goals by making them more effective and profitable.”

Following the launch of the field sales force Omega Pharma will be rolling out a UK wide training programme for 2,500 pharmacists.