Omnico technology enhances visitor experience at SeaWorld Theme Parks


Omnico, a leading provider of solutions that put consumers at the heart of the buying experience, has been selected by SeaWorld Parks & Entertainment to provide its point of service and engagement solutions for SeaWorld’s 11 US theme parks. Omnico will enable SeaWorld to offer targeted food and beverage discounts and promotions to guests planning their vacation and spending a day at the park.

“SeaWorld is an industry leader in pushing the boundaries of the guest offering through digital innovation, and we’re delighted to be working with them to further strengthen the visitor experience they provide,” said Alan Wright, Omnico CEO. “The parks and entertainment sector is an important strategic market to us and it’s great to be strengthening our presence still further with another important customer win.”

The Omnico solution includes Omni Engagement that will enable the parks to communicate directly with visitors via the SeaWorld, Busch Gardens and Sesame Place Discovery Guide mobile apps, informing users of offers or prepaid meal orders as they’re enjoying their SeaWorld trip. Omni Engagement is a real-time solution that uses analytics to understand guest spending behaviour.

“Providing a premier guest experience is at the very heart of what we do, and we are always looking for innovative ways to enhance our offerings,” said Dan Brown, chief parks operations officer for SeaWorld Parks & Entertainment. “We’re excited to be working with Omnico to provide more diverse options to our park guests to further improve their visit.”

SeaWorld is also installing Omni POS, Omnico’s pioneering omni-channel POS solution that allows visitors to order their meals online and select any deals on offer, and then pay for them in-store or via the app.