One Stop Franchise has officially opened its 100th store after a full re-fit, following May’s announcement it had reached treble figures just 15 months since the scheme was rolled out. The opening also marks One Stop’s investment in the independent sector reaching a staggering £5m, since it launched its pilot back in March 2013.
One Stop’s 100th franchisee is The Prior Way, owned by Vip and Jo Measuria and located on Priorway Avenue in the Borrowash area of Derby. With a sales area of 1,800sq ft, it’s ideally located to serve the main estate surrounding its locality and is complemented by an adjacent fish and chip shop, which is also owned by the couple. The store features PayPoint, Lottery, a free to use ATM and Collect Plus services, in addition to the usual selection of chilled, frozen and ambient ranges, off-licence, One Stop’s great meal deals and a raft of regularly changing offers.
To celebrate its re-opening, The Prior Way held a huge launch party on Saturday 22 August, under the theme of “100 stores and counting”. With lots of activities taking place, the event captured the imagination of the local community, whilst also raising funds for the Derby County Community Trust (DCCT). Attractions included a bouncy castle, face painters and a fantastic ‘Beat Rammie’ football game. In addition, there were goody bags for the first 100 customers, half price chip shop deals, £2 toy bags for children, charity football scratch cards and a major raffle with prizes such as a Derby County signed shirt, football and match tickets, theme park tickets and more. With 2,000 leaflets distributed in the surrounding area, Vip and Jo saw a bumper turnout on the day, with the store officially opened at 11am by the Mayor of the City of Derby, Councillor Paul Pegg and joined by Derby County’s official mascot Rammie.
All money raised on the day will be donated to the Derby County Community Trust, which is committed to engaging and inspiring young people in the community to achieve their potential. The Prior Way already supports the local community, with deliveries to a local retirement home just one of their activities, but the store will strengthen its links following the relaunch, with the installation of a One Stop food bank collection bin as well as one of its clothing banks. In addition, Vip and Jo will present 100 high visibility vests to three local schools on their return in September.
New One Stop franchisee, Vip, said: “We’re really excited to have the distinction of being One Stop Franchise’s 100th store. We’ve been trading with One Stop since late June, so our sales have already increased thanks to the new ranges and deals being phased in. Now that we’ve undergone the full refit, we can really drive things forward. Our customers will be delighted with the improvements to our alcohol, chilled and fresh ranges in particular. And they can’t possibly miss One Stop’s brilliant promotions, as they’re displayed with such great impact! We’re really looking forward to the future and working with such a dedicated and knowledgeable team.”
Andrew King, One Stop Franchise director, said: “We’re delighted to mark such an important milestone with a fantastic launch, whilst raising lots of money for a great local cause at the same time. It’s amazing to think that we’ve invested £5 million into the independent sector over the last two years – and that’s just the refit investment alone; it doesn’t take account of the expertise we share and the ongoing relationships we build with our franchisees to help them grow their businesses. Our momentum is really building, with huge interest from symbol retailers in particular. They can see the passion we have for retailing and how we’re delivering tangible results for our franchisees. Lots of the team were in attendance on the day, keen to celebrate this fantastic achievement and help out our latest franchisee.”