Shelley Goel has been working with One Stop as a franchisee in Acocks Green since the beginning; being one of the first fully fledged franchisees to open in 2013. After seeing some great success in his first store, One Stop was the only way to go with his second, in Warstock.
Goel said he was delighted to share why he chose to stick with One Stop for his second store. “Convenience retail is getting more and more competitive and customers even more savvy. With the investment into a second store we are thinking about our future as retailers and want to still be in business in five to 10 years’ time,” he said.
“We’re really confident in One Stop as a brand and what it offers customers in terms of strong pricing and promotions with a great choice of range; and for retailers like ourselves the back office system makes it simple to trade, with easy processes and procedures to follow, it’s a doddle! You don’t need to waste time visiting cash and carries; One Stop takes the headache out of this and provides you with a structure to grow a profitable business.”
Goel’s second store was opened by Julian Knight MP for Solihull. The launch event included a buffet, drinks and face painting for customers.