One Stop is launching its largest ever own label range supported by a ‘you’ll love the change’ campaign.
It will feature approximately 330 own label products and will be launched in two phases.
Phase one, comprising chilled food, meat and produce will launch mid-July. Phase two, comprising grocery, impulse, cake, frozen and grocery non-food, will launch at the end of October.
According to One Stop, the objectives for the own label launch were focused on quality, provenance, value and choice.
The range features a contemporary look and feel and is being supported by a marketing campaign focused on ‘you’ll love the change’.
One Stop said this will enable it to talk about all the amazing product stories in the new range, when it reduces the price of products, increases the pack size, improves the quality of products, plus the sourcing of many of the products from UK suppliers.
The new range will be supported with new POS, fixtures and shelving to showcase the increased customer offer and range.
Tracey Clements, managing director for Tesco Convenience and CEO of One Stop, said: “We are really excited to be introducing our new own label range which will be coming to stores shortly. It’s a big step forward in how we serve our local shoppers a little better every day.
“All of our customer insight, colleague and franchise feedback over the past couple of years has said that we need to get a better, broader own label range to meet the needs of our customers. Well, we have listened and developed a range that every colleague, franchisee and customer will love – a bold statement but one I hope you share once you have tried our new products.
“Through investment in our own label range, we will offer customers better quality products at lower prices, bigger pack sizes and better value across a broader range than ever sold before, particularly in fresh meat and produce.
`’We hope that ‘you’ll love the change’ as much as we do!”