One Stop launches own label bread range with free giveaway of 50,000 loaves

One Stop is giving away 50,000 free loaves of bread to celebrate the launch of their Own Label Bread range.

The giveaway will launch on 1 September across the entire estate and aims to drive footfall into stores and increase awareness of the quality and value of the One Stop Own Label range.

Richard Wood, head of product at One Stop, said: “Our own label One Stop bread range landed brilliantly with our existing customers, our Toastie loaf quickly became the no.1 bread volume line in the business, the aim of this promotion is to raise awareness and encourage new shoppers to try the One Stop brand.”

The One Stop Own Label range offers customers better quality products at lower prices, bigger pack sizes and better value across a broader range than ever sold before, particularly in fresh meat and produce.

There are approximately 440 Own Label products. The first phase consisted of Chilled Food, Meat & Produce which launched in July 2017. The second phase launched at the end of October 2017 which included Grocery, Impulse, Cake, Frozen and Grocery Non-Food.

The range calls out Quality, Provenance, Value and Choice and features a contemporary ‘look & feel’ with a focus on driving quality and British produce, as well as a great price point.