One Stop has today launched a new marketing campaign ‘Pop to One Stop’ aimed at elevating its position in the fresh and chilled category and becoming the go-to local neighbourhood convenience store appealing across all occasions; inspiration for dinner tonight, topping-up on daily essentials and a saviour when a staple ingredient has run out. The new campaign comes to life as the business continues to focus on the development of the food for later and food for now missions across its estate.
This is One Stop’s biggest ever marketing campaign, supported by a year-long communications plan across multiple channels including social, in-store POS and print material. It signifies a step change in how the business is engaging with customers, and also sees the introduction of bespoke campaigns to different types of stores based on mission and affluence to be more relevant to customers.
Lizzie Reynolds, customer director at One Stop, said: “We are keen to make our customers aware of the range of products we sell that can help them cater for their dinner or lunch time, and this marketing campaign is the first time we have focused on helping our customers with inspiring ideas. It is really exciting for us on a number of levels. It is our biggest ever marketing campaign spanning multiple channels throughout the year, and it sees the introduction of bespoke customer communication to stores enabling us to have more relevant conversations with our customers based on what we know they want.”