One Stop reports strong growth at franchisees of former symbol group retailers and recruits top Nisa chain


One Stop reports its franchisees recruited from symbol groups are seeing strong growth and has just welcomed a top Nisa retailer to its fold.

The latest like for like figures for One Stop franchisees revealed all of its ex-symbol stores were experiencing +7% sales growth for the year to date, with basket spend up by +7.7%. The percentages relate to all franchisees that have been trading with the group for over a year, so this excludes the initial impact from switching to One Stop.  Indeed, earlier analysis by One Stop Franchise showed an average 18% uplift in sales between pre- and post-refit, whilst the transition period building up to a refit in itself drove major improvements to turnover.

Andrew King, One Stop’s Franchise director, said: “I’m delighted with these latest figures, because they’re concrete proof that we’re delivering on our promise to work with independent retailers and help them to drive their businesses forward.  And word appears to be spreading that our model isn’t as restrictive as some would have you believe, so we’ve seen a big spike in interest from symbol retailers recently.  We’ve got some great ex-symbol retailers already within franchise and we’re working with a number of others at various stages of our process.  We really are unique in how we work – we’re a true business partner, helping to grow a retailer’s turnover and margins.  So, if a retailer isn’t seeing growth at present, we’d encourage them to give us a call, to see whether we can add value.”

Scarborough-based independent retailer, Wilson Retail, is moving its entire store estate from Nisa to One Stop, as it becomes the first group to join the growing franchise operation. At the same time, Wilson Retail is set to open its ninth store, which will also be a One Stop franchise.

Brothers Danny and Craig Wilson, together with their parents and fellow business partners Nigel and Gillian, opened their first store in 2005 and currently operate six stores in the Scarborough area, one in Bridlington and the most recent addition in Hull, which opened in late 2014. The eight existing stores will undergo the usual transition to become a One Stop, with EPoS installation commencing in the first two stores this week, followed by their full refits towards the end of the year. As a result, all stores will be trading with One Stop by early September and will be fully transformed in time for Christmas 2015. The new store in South Cave, a village to the west of Hull, will open as an instant launch this Thursday, following its conversion from an empty furniture shop, with full store launch activity planned for Saturday 15 August.

“We can’t wait to start trading with One Stop, it’s been a revelation since we began working with them,” new franchisee Danny said. “We’re confident that One Stop Franchise will bring major improvements to our business in terms of the operating and ordering systems, which will save us hours and hours, plus of course better margins.  And the strength of their customer offer, which has a lot more consistent promotions, will drive higher sales because it suits our customer base perfectly.”

One Stop South Cave

One Stop South Cave

Talking about the new South Cave store and Wilson Retail’s future expansion plans, Danny said:  We’re excited about opening our latest store; it’s a good site and will do really well. We’ve already had a great response in the village, with very positive feedback, so we’re expecting a solid start. This has been the easiest store we’ve opened – One Stop’s knowledge and assistance have been invaluable during the process. They’ve given us so much more input on store layout and we have the reassurance that it’s based on the insight used in their own stores. Their co-investment in our stores also means that we’ll be able to improve every one of our shops. Our focus over the next few months will be to get the shops transitioned and get used to the new ways of working, but having opened almost a store a year for the last eight years, we’re keen to open more when the right opportunity arises. We’re convinced that working with the One Stop model will help us to grow our business in a sustainable way, so next year could be another year of expansion.”

King said: “It’s great to welcome the Wilsons to One Stop Franchise and it’s a credit to our team that we’ve attracted such ambitious and successful retailers. As our first group within franchise, we’re sure that we’ll gain some additional learnings during the transition process, but the partnership is already very strong. We look forward to working with them to grow their existing stores and helping them to achieve their future expansion plans.  Whether you have one or two stores or a group of stores, we’re confident that One Stop Franchise has something to offer independent retailers who are willing to try something different to drive their business forward.”

One Stop is also continuing its expansion north of the border and is set to open three fully re-fitted franchise stores during September, as its move into Scotland continues to generate huge interest amongst independent retailers.

The new One Stop franchises include the two stores that began trading in June, at the same time as the company launched two of its own sites in Fallin and Glenrothes. In addition, a cold start site is currently in the final stages of preparation prior to its refit.