Following the success of last year, One Stop has refreshed and further extended their Christmas gifting range. A stronger pricing structure sees many of last year’s best-selling gift sets drop from £5 to £4, which are driving incremental purchases.
The ‘fill your boots for less’ Christmas campaign has been designed to provide customers with a greater range of products to choose from at a better everyday low price. Exciting new products have been introduced such as Mcvitie’s Celebration Cracker Cake Bars, which are exclusive and kid’s favourites Finding Dory and the Secret Life of Pets.
Health and beauty gift sets such as David Beckham, Lynx, Dove and Impulse have all been lowered to £4, offering incredible value to customers. Four new lines have been added to the extensive range of £5 beers, wines and spirts gifting, including Craft Ale, Kopparberg and Babycham sets. Pet gifting is also proving popular, new this year, it was introduced due to growth in the treats category.
One Stop is famous for its three for £5 confectionery deal, which is now complemented by Thornton’s and Ferrero Rocher display stands, along with one-week only stunt deals, which sees 720g Family Circle biscuits halved in price to £2 and 100g Victoria biscuits drop to just £1. Confectionery tubs have increased in range and are a more competitive price. Many of the family tubs will be lowered to £4 for longer periods of time, to compete with the strongest offers in our marketplace.
To highlight the variety available to customers and make it easier to shop, gifting has been split over several stands themed around ‘gift ideas’, ‘let’s stay in’ and ‘His or Hers’.
John Miller, head of operations, said: “We have significantly enhanced our gifting offer this year to drive incremental sales for our franchisees. We’ve brought an incredible offer into convenience and all the above complements our market-leading 3 for £5 confectionary deal, that is driving huge footfall and earning franchisees more than 16% margin on deal! Customers love our Christmas promotional activity along with the fun and engaging experience we help create in-store.”