One Stop’s latest seasonal promotion ‘Passport to Summer’ has been boosting sales in franchise stores thanks to the amazing holiday giveaways and unbeatable deals on top-quality products.
Launched in May, the initiative is giving customers the chance to win one of six luxury, all-inclusive holidays to popular European hot spots with destinations including Majorca, Tenerife, the Algarve, Corfu, Zakynthos and Crete. In addition to the holidays One Stop is announcing new ‘Destination Deals’ in stores each week with incredible discounts on products, including top brand names.
One Stop’s head of marketing, Nigel Prendergast, says: “One Stop activates unique marketing activities in key seasonal periods throughout the year. This helps to drive footfall into stores and engage our loyal customers with the brand with exciting promotions and competitions. The British summertime is a fabulous time of year and our Passport to Summer is the perfect way to celebrate the season with both our customers and franchisees!”
“The Destination Deals keep the campaign interesting week-in and week-out for regular visitors to our 950 stores and ensures everyone can get involved in the promotion. Top quality brands feature every week, meaning we can give our customers even better value on great product lines and we have seen sales and basket spends increase as a result.”
Franchisees are reaping the benefit of the Passport to Summer promotion too, as Coventry store owner Aman Uppal shares: “Our customers are commenting on the great offers they’ve seen on our Facebook page and we’ve been encouraging them to enter the competition as there are multiple opportunities to win. Customers are loving that they can enter the competition online and find great Destination Deals in store. The deals are market-leading offers, driving both footfall and strong sales into the store.”
The promotional Point of Sale (PoS) provided by One Stop has been well received too: Aman continues “The team is really enjoying putting together the PoS pieces, as they are a real conversation starter with customers, especially when they see they can win a holiday! The graphics and imagery used are refreshing and summery and have really brightened up the store. The t-shirts we’ve been wearing are great and the staff love wearing them and are getting stuck in with the fun of the promotion.”
One Stop colleagues have the chance to win too, as Aman goes on to explain: “The internal competitions being run in conjunction with the Passport to Summer mean the staff and franchisees are benefitting from the chance to win vouchers too, meaning everybody is happy!”
Prendergast concludes: “Our Passport to Summer campaign is proving to be a hit with our customers and we’re delighted that our franchisees are seeing real benefits from the campaign too, with increased footfall, basket spend and sales. Everybody can get involved with One Stop’s Passport to Summer and enjoy the amazing benefits on offer.”