OneView Commerce strengthens ‘customer for life’ brand experience for US retailer, Discount Tire


OneView Commerce, the provider of a commerce-driven store platform that enables multi-directional cross channel content capture and delivery, today announced the world’s largest tyre and wheel retailer, Discount Tire, has chosen OneView to enhance its exceptional ‘customer for life’ brand experience in its more than 875 stores across the US.

Discount Tire’s chief customer officer Steve Fournier, said: “It was time to replace our legacy POS system as part of a multi-phased corporate-wide transformation and OneView will allow us to deliver a personalised customer experience that is aligned with our brand tenets and strategy. We believe that empowering store assistants to provide our customers with the information they need to make informed decisions anywhere and at any time is what our transformation is all about. OneView was the only store solution delivering multi-directional, multi-channel customer engagement that seamlessly utilises the hybris commerce platform and interacts with strategic SAP products such as the Customer Activity Repository (CAR).”

OneView’s built-in integration with the hybris commerce platform and the capabilities of SAP CAR will allow Discount Tire to capture and deliver content to and from these platforms to ensure that the in-store experience is maximised as a key pillar for customer engagement. This multi-directional content delivery is the primary component of OneView’s infrastructure that enables the store to become the digital hub of customer experience, the company reports. Whether engaging in shop, at the car or in the bay, OneView allows customer service assistants to utilise mobile technology to capture data, track progress, communicate to customers, and provide the types of services that align well with the Discount Tire brand.

“Discount Tire is the first tier one retailer in North America to embrace a store transformation model that focuses on how the critical face to face customer relationship can be enhanced and expanded by technology and data leveraged across every channel,” said OneView chief operating officer Linda Palanza.

“They are demonstrating that store engagement is no longer measured by simply bringing content from one channel to another, but instead focuses on the sharing of critical data and information across the enterprise and into their vast partner and supplier networks to improve customer service.”