Online art company, Easyart, enjoys Christmas sales surge

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Easyart: hand-crafted print growth

Easyart: hand-crafted print growth

Easyart, the fast-growing online art company, reports it has seen Christmas trading rocket ahead 12% compared with the festive period for the previous year. 

The company, which is based in London and produces high quality prints to order at its state-of-the-art plant in Newhaven, said it used 21,000sq metres of canvas to make the prints ordered in the last quarter of 2013 – enough to cover three football pitches. 

Ink used in making prints would have filled 23,000 standard printer cartridges, while glass used to cover framed prints exceeded 2,150 sq metres, or roughly 4% of the glass covering the Shard, Europe’s tallest building. 

Easyart, which has already been described as the “iTunes of art”, also said that it expects turnover to rise from £6.5m this year to approaching £10m next year as it consolidates its market-leading position within the digital art sector – one of the fastest growing sectors within the e-commerce arena.  The company recently appointed retail veteran James Bidwell as chief executive. Bidwell took over after joining the company as chairman earlier this year. Marc Lickfett moved from chief executive to chief operating officer.

 

Easyart also announced earlier this month that it had secured a six-figure funding round from Verdane Capital, its existing investor and one of the largest private equity firms in Scandinavia.

Easyart will continue to focus on the rapid growth of the online business as well as developing further unique artist and gallery relationships and distribution channels.

Bidwell said: “Our Christmas trading numbers give us added confidence that art is becoming one of the fastest growing sectors within e-commerce.”

Bidwell has over 20 years experience across the retail, tourism, leisure and marketing industries. He is the former managing director at Anthropologie, Europe and prior to that was the chief executive of Visit London. He is also the former marketing director at Selfridges.

Easyart produces hand-crafted prints, canvases and frames from its 50,000sq ft state-of-the-art production facility in Newhaven on the south coast of England. The company, which currently employs 70 staff, is looking to double its workforce over the next few years. 

It holds licences from over 1,500 artists and has secured publishing deals with renowned brands and institutions such as Penguin Books, The Lowry and the Andy Warhol Foundation. With over 50,000 prints on sale, the range at Easyart includes works from Lichtenstein, Jack Vettriano and Picasso. 

This year the company expects to pay a six-figure sum in royalties to artists, galleries and museums.  

London-based Easyart is also the e-commerce partner to Art Everywhere – a charitable project putting on the world’s largest exhibition. For two weeks every August British Masterpieces transform up to 20,000 outdoor billboards and poster sites across the UK.