Online beauty expert allbeauty launches its first branded skincare range, At1

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Online beauty expert allbeauty has launched At1, a premium skincare range of seven products with natural ingredients and sustainability at its heart, targeting women aged 30 upwards. 

Beauty without compromise is the watchword of the brand, an affordable range of products that deliver a premium performance that is as good as, if not better, than the best on the market.  At1 uses the finest natural active ingredients rejecting any that do not contribute to efficacy. The brand also has a total dedication to sustainable packaging.

At1 is built around allbeauty’s understanding of how women shop for skincare, based on many years’ worth of transactions.  It road-tested its formulations with a panel of one hundred allbeauty consumers and reformulated three products based on their feedback as part of its commitment to make the At1 range the best it can be.

At1 outer packaging and physical containers are designed to be as sustainable as possible and are recyclable. All but two of the products come in glass containers with FSC certified wooden lids. Only the bottles for the Clarifying Foaming Cleanser and Hydrating Toning Mist are made from Biobased HDPE plastic, a minimum 96% biobased material from renewable sources (sugar cane).

An uncompromising approach to sustainability led allbeauty to the use of wooden lids that come with wooden threads, as opposed to the more usual plastic ones, and this also sets the At1 range apart from much of the competition. To avoid the use of labels and glue, printing takes place directly onto the jars and bottles.  All outer packaging is made from recycled materials using only water-based environmentally-friendly inks and varnishes.

The At1 skincare range is vegan-friendly and cruelty-free. It includes a day and night regime:

PRODUCTSIZERRPRegime
Clarifying Foaming Cleanser200ml£20Day time
Hydrating Toning Mist100ml£20Day and night time
Restorative Eye Serum30ml£29.50Day and night time
Hydrate & Nourish Day Cream50ml£30Day time
Luminating Anti-Ageing Serum50ml£39.50Day and night time
Restore & Boost Night Cream50ml£38Night time
Deep Cleansing Balm50ml£24Night time

Commenting on the At1 range, allbeauty chief operating officer, Janice Mancini says: “At allbeauty our years of experience mean we know what consumers want from their skincare and we have a reputation for bringing customers their favourite products at market-beating prices.

“We’ve taken an uncompromising approach to creating a luxurious yet affordable range of sustainable products that deliver results but also respect the environment. We believe that beautiful skin shouldn’t cost the earth in every sense of the word. 

“We’ve been hugely mindful of the ingredients that we have used, focusing obsessively on the most effective natural options.  That means some of the At1 products have lovely natural colours as opposed to gleaming white formulations and we’ve remained proudly faithful to these, rather than adding in extraneous elements to fit in with accepted norms”.

The At1 range is available to purchase from At1.com (and allbeauty.com) and its two stores in Southampton and Guernsey.