Online fashion retailer, ShopStyle, revamps website as users top 2m


Online fashion shopping site, ShopStyle, is relaunching its website today with a fresh look aimed at delivering new merchant and brand opportunities for the 2m users who regularly visit it for a fashion fix.

Claimed to be the no.1 fashion aggregator in the UK since 2008, the new look and feel launches today at 8pm (GMT), 7 November 2012. It aims to offer an enhanced experience and drive users through the site to merchant partners quickly and intuitively.

The new site is being launched across US, UK, Germany, France, Australia and Japan simultaneously; and will incorporate personalised search tools that deliver tailored styles, brands, items and content from ShopStyle’s editorial.

It will also introduce more dynamic filtering to include brands, stores, price, size, sales and saved searches and preferences, the company said. The site has been designed to ensure a completely intuitive search through natural language matching.

According to ShopStyle, the new site will also provide new opportunities for its merchant partners, brands and advertisers.

In addition to increased inventory on the home and search results pages, there are also enhanced merchandising opportunities through On Trend, Editor’s Pick, Free Shipping and On Sale pages, which will be flagged and personalised to the user. A new addition to the homepage is ‘brands we love’, a series of placements which drive the user to key merchant partners and advertisers.

“It’s a natural method of delivering advertising and merchandising opportunities and fits perfectly within the new search focused ShopStyle,” said Joanna Wells, editorial director for ShopStyle Europe.

“As well as modernising the site, we’re curating products in a cleaner, faster, more personalised environment.”