Online garden store, Garden Deco, increases revenues with Brightpearl software


Online garden nursery store, Garden Deco, reports it has significantly increased sales revenues during the last two years as a result of implementing Brightpearl’s cloud-based software for small businesses. 

The niche online store uses Brightpearl’s technology to integrate eBay and Magento into its business model in order to help streamline its sales process and stand out from the crowd. In the two years it has had the software it has delivered a substantial 300% return on investment, the company reports.

“We really used to struggle with managing data and manually transferring it between different systems. When we reviewed our approach to selling online two years ago, we realised to grow the business we needed to take a smarter approach to avoid unnecessary mistakes as customer service was suffering,” said Simon Andrews, managing director of Garden Deco.

“Brightpearl has become the glue that holds our business together, making us more efficient. It means we know exactly what our stock levels are so never sell something that isn’t in stock and always know what needs re-ordering and when. Restructuring these processes has saved us £800 per month on admin related costs, which is huge, especially when you are a small business.” 

Garden Deco has experienced retail success through eBay and during the last couple of years, via its own ecommerce webstore. With the UK becoming eBay’s fastest growing market and more than 180,000 businesses now trading through the site (source: The Telegraph), it highlights clear opportunities for growth for savvy retailers.

“Selling through sites like eBay and combining it with other channels, enables retailers to attract new customers and also align more closely with ever changing consumer shopping habits,” said Salman Malik, CEO, Brightpearl. “However, retailers need to have the right tools to manage a multichannel strategy, to ensure they reach their full potential.”