Quick thinking by the team at Popcorn Shed has seen an incredible increase in business since lockdown, with B2C sales up 250% since March, and according to Stackline’s Top 100 Fastest Growing & Declining Categories in E-commerce Popcorn is one of the top 30 fastest growing categories.
While many small businesses are facing unprecedented challenges the popcorn sector is growing at an unprecedented rate. Business at the Popcorn Shed is thriving at the multi-award winning gourmet popcorn brand as the country swaps nights out for nights in front of the TV.
Until lockdown most of Popcorn Shed’s business was wholesale, B2B and direct to cinemas, shops, distributors etc. Almost overnight this revenue stream went quiet as traditional B2B customers closed their doors. The Popcorn Shed team quickly pivoted when they saw an opportunity to increase its online sales and launched a digital marketing campaign to spread the word about its Popcorn Shed and its vegan Mini Pop! gourmet flavoured popcorn range. As a result the brand has seen seen its online sales grow 250% month on month from March to April 2020, and they are up 1200% from April 2019 to April 2020 (month on month comparison).
Laura Jackson, director of Popcorn Shed, says: “As a business we had to act fast and were forced to focus all our efforts into improving and directing traffic to our online channels and moving to a more business to consumer model. In the first few days after lock down we had to completely upskill ourselves adapt quickly to reach a different customer. Suddenly we were learning how to use Facebook and Google adverts, which we had not really used previously. We redistributed our budget from product development into online advertising and the results speak for themselves”.
Since its launch in 2016, multi-award winning gourmet popcorn brand, Popcorn Shed has gone from humble beginnings in a garden shed to supplying top retailers including Harrods, Selfridges, etc and exporting to over 20 countries worldwide.
“Customer love popcorn and with all the movie nights in for the time being, our products are a great snack,” says Jackson.