Experian, the global information services company, has today announced online shopping predictions for this year’s festive period, anticipating 45 million hours to be spent shopping online over Christmas Eve, Christmas Day and Boxing Day. So far December 2013 is already a record breaking month for online retail and using data from Experian Hitwise, the online competitive intelligence tool, UK internet users are predicted to smash last year’s records for visits across the three key Christmas days.
Christmas Eve will see the largest increase with 105 million visits expected, up 22% compared to the same day last year. Christmas Day and Boxing Day will also see increases of 9% and 5% respectively year-on-year.
Additional data points include:
- UK consumers to make 117 million visits to retail websites on Christmas Day and 118 million visits on Boxing Day
- The UK is on course to make over 3 billion visits to retail websites in December 2013, the first time this will ever have happened in a single month
December has already been a record-breaking month so far with Cyber Monday (2 December 2013) and Middle CyberMonday (9 December 2013) reaching 115 million and 120 million online retail visits respectively.
James Murray, digital insight manager for Experian Marketing Services, said: “Christmas 2013 has consistently outperformed 2012 on virtually every single shopping day this December, with online visits from Christmas Eve through to Boxing Day up from last year, a record breaking Cyber Monday and the emergence of the even busier Middle Cyber Monday. Shopping habits are changing, with Christmas Day becoming a significant shopping day during the period. As a result, we anticipate a more sustained shopping pattern during this period, moving away from the traditional peaks and troughs usually evident during holiday season.”