Online takeaway service, JUST EAT, snaps up Birmingham-based Meal2Go

JUST EAT, a leading UK online takeaway service, has acquired Birmingham-based online takeaway service Meal2Go. 

Meal2Go’s market leading EPoS (Electronic Point-of-Sale) technology, specifically designed for the restaurant industry, will further enhance the service JUST EAT provides its 20,000+ UK takeaway restaurant partners.

With this tailor-made EPoS technology, JUST EAT will now be able to offer its takeaway restaurant partners a central system for managing orders, whether online, ‘walk-in’ or over the phone. This technology will enable owners to better organise their day-to-day operations and determine business priorities by providing a better view of their customers’ ordering habits, which they can use to help improve customer service and marketing efficiency.

Meal2Go was the first online food ordering EPoS network in the independent restaurant sector in the UK. It has over 1,100 takeaway restaurants signed up to its services nationwide – the majority based in the Birmingham region. Customers use the Meal2Go website to order takeaways from local restaurants. The company was founded in 2006 by Marcus Rezaei and has since been run by Marcus and Ali Taranssari, who will both remain with the business.

Graham Corfield, UK managing director of JUST EAT, said: “This deal will enable us to provide an even better service to our takeaway restaurant partners, and cement our clear leadership position in the UK. We know there is huge demand amongst takeaway businesses for great value, high quality EPoS technology, which we will now be able to offer. This move is part of our wider strategy to make the bolt-on acquisitions and partnership deals that will ensure we continue to innovate and drive further significant growth for our takeaway restaurant partners.”

Meal2Go founder and CEO, Marcus Rezaei, said: “We’re very excited to be working with the leading player in the online takeaway sector. We’ve spent a lot of time and effort developing our EPoS system to be the best in the business. It is great to know that many more takeaway restaurants will be able to benefit from this as part of the wider JUST EAT offering.”