Organic baby food brand Piccolo rolls out six new stage one blends


Organic baby food brand Piccolo expands its range, with the launch of six new products. The announcement follows phenomenal early success and an increasing consumer demand for the delicious recipes with a Mediterranean twist.

Rolling out this September across the brand’s entire retail portfolio, Piccolo’s new fruit inspired flavours include; ‘Mango, Apple & Kale with a dash of yoghurt’, ‘Raspberry & Apple with Soaked Oats’, ‘Banana, Strawberry & Peach with a hint of Mint’ and ‘Sweet Potato, Beetroot, Apple & Pear’.

Introducing super healthy ingredients, often overlooked in the baby market, such kale and beetroot, Piccolo is committed to encouraging babies to explore and experience new flavours, establishing a positive connection with good food from day one.

The brand’s first veg only SKUs are also being unveiled, initially launching exclusively with Waitrose. Med inspired veg pouches have been in high demand since the brand first hit the shelves in April. With Piccolo’s fruit and vegetable blends being popular amongst social media influencers, such as Clemmie Hooper from Mothers_of_Daughters and Giovanna Fletcher; the tasty combinations of Carrot & Sweet Potato with a hint of parsley’ and ‘Pea, Courgette & Leek with a hint of mint’ are sure to be a hit.

Speaking about taking on all six of Piccolo’s new SKU’s, including the veg only flavours, Amy Glover, buyer, Babycare from Waitrose said: “I am really excited to launch the Piccolo 100% vegetable range exclusively at Waitrose. The products look and taste amazing and support our strategy to encourage vegetable based weaning whilst reducing sugar in little ones’ diets.”

Backed by investors including food campaigner Prue Leith, ex-Pizza Express CEO Mark Angela and ex-Duchy Originals CEO Andrew Baker, Piccolo is on a mission to provide retailers and parents an alternative baby food. Prepared by Piccolo’s expert team and infused with herbs, spices and olive oil, babies will experience truly delicious first tastes and flavours, unlike ever before.

Catherine Gazzoli, founder of Piccolo and former CEO of Slow Food UK said: “Piccolo is a passion project that I started two years ago from my kitchen table and it’s been incredible to see how well received it’s been in just five months.

“We are excited to introduce six new products already and only next month will we be unveiling our stage two collection. It’s fantastic to see there’s such demand for Piccolo, and certainly proves all the hard work has paid off, especially as it all started when my baby was still a little bump and has been an inspiration to me every step of the way!”

Piccolo’s ever growing collection now includes twelve stage one blends, each made with 100% natural organic ingredients and inspired by Mediterranean family recipes. The range of adventurous and delicious flavours are suitable for children from around six months and are ideal for weaning and healthy snacks on the go.

Piccolo is the first commercial food brand to sign an exclusive partnership with the National Childbirth Trust (NCT).