With the jam and spreads market in the UK forecast to reach £613m by 2018, the coconut water and oil sector already worth £140m and showing continued growth, and a 13% growth in free from products predicted this year, Buko Foods is excited to announce the launch of the UK’s first range of organic coconut jams in Holland & Barrett stores.
With availability of the jams (which are similar to a malty caramel spread) to date having been through independent health stores and online through Amazon, sales have been strong, riding on the back of the fact the jams are not only on trend with the current coconut craze, but also offer an exciting option for free from consumers, who currently have very few options, with almost all other spreads containing eggs, soya, milk, nuts, gluten or dairy.
The brand’s managing director, Aled Morris, now predicts the Holland & Barrett launch will be the jams first step into mainstream retail. “Based on the continued growth currently taking place in the spread sector, evolving taste preferences, consumers on the whole becoming more health conscious and an increased call for products that are free from dairy, soya and gluten we believe our jams are the perfect fit for UK supermarkets,” he said. “With Holland & Barrett coming on board I’m sure it won’t be long until our jams are a signature brand gracing breakfast tables around the UK.”