Organic superfoods company, Kaizen Living, launches in the UK

Kaizen Living is a new organic superfoods company founded on the principles of “Kaizen”, meaning “continual improvement”.

This exciting newcomer in the health and nutrition industry launched officially at the BBC Eat Well Show last week.

With an immensely large scoop of help from Mother Nature, Kaizen Living’s 100% pure, additive free, nutrient and vitamin-rich Superfoods all have incredible qualities, properties and powers that help health-lovers to reach their true potential. They are also gluten free and suitable for vegans. The entire Kaizen Living range is certified as organic by the Soil Association and registered with the Vegan Society

The natural products – Chia Seeds, Acai, Spirulina, Cacao, Chlorella, Barleygrass and Wheatgrass – are available to buy in powder form (or in some cases tablet form) in eye-catching easy-to-use pouches, making them perfect for fitting in with hectic lifestyles. Use them in smoothies, juices and clean eating recipes or just swig them down with water to unleash their super benefits.

Kaizen Living products are available at, and will soon be available to buy from selected health stores.

Meet superfood Bobby

Rob Lee, or “superfood Bobby” to his friends (and even his mum), has travelled the planet in search of the finest quality superfoods. Always an advocate of healthy living and keeping fit, Rob discovered superfoods and their amazing qualities when he developed a big interest in nutrition. Having previously worked in the import/export industry, Rob’s travels introduced him to some of nature’s most fantastic products from all over the globe, and he became passionate about the incredible health benefits of superfoods.

After discovering that there were lots of discrepancies between quality and price for superfoods, Rob wanted to offer the absolute best quality at great prices – so he launched Kaizen Living!

The Kaizen life…

Kaizen Living’s website is a social hub for the Kaizen Life. Lee said: “I wanted a site that would also have a real “community” feel to it, where our customers can feel part of the whole Kaizen Living concept, interact and be involved. The Social Patch pulls in tweets, mentions, blogs and recipes that use Kaizen Living products, creating a buzzing hub that can be used as inspiration or as somewhere to connect with us. So follow us on our journey and #KeepItKaizen!”

Natural superheroes! Meet the products…

Acai Powder

The Acai (pronounced ah-sigh-ee) berry is a truly amazing fruit from the Amazon rainforest in Brazil. For centuries, Acai has been a vital component in the diet of the indigenous residents of the rainforest, who drink up to two litres of watered-down Acai pulp per day! We certainly can’t blame them either as Acai is one of the world’s most nutritious foods. Acai has incredibly high antioxidant levels as well as being a great source of Omega fatty acids, protein, fibre, calcium, iron and vitamins A, C and E.

Kaizen Living 100% Organic Acai Berries are grown on palm trees in the Brazilian Amazon rainforest and are freeze-dried straight after being harvested to preserve all of their incredible goodness.

Barleygrass Powder 

Barleygrass is absolutely packed to the brim full of chlorophyll, protein, vitamins and minerals. As such, it’s one of the most nutritionally balanced foods on the planet. No wonder then that we can trace its use by humans back thousands of years to the ancient Egyptians, Romans and Vikings.

Kaizen Living Barleygrass is organically grown outdoors on luscious pastures in a beautiful, remote, completely unpolluted part of Northern China. The water used to irrigate the fields is mineral-rich underground spring water, so 100% free from agricultural runoff or pollution.

Chia Seeds

The Chia plant originates in South and Central America. As far back as 4,000 years ago, the Aztecs, Mayans and other native American tribes cultivated this amazing seed as a staple food crop. In fact ‘Chia’ is actually the Mayan word for ‘strength’. With their ability to boost energy and stamina levels. it’s easy to see how they got their name… these little fellas pack a mighty punch!

Kaizen Living Chia Seeds are organically and ethically grown on farms across South America. We only partner with farmers in locations across Chia’s naturally occurring range. With farms in Argentina, Bolivia, Ecuador and Paraguay we are able to guarantee a consistent supply of top quality, raw and organic Chia Seeds even when conditions vary.

Chlorella Powder and Tablets 

It is believed that Chlorella has been on earth since the birth of the planet! A fact that gives testimony to its astonishing vitality. A single celled blue-green micro-algae, Kaizen Living’s Organic Chlorella contains over 60% protein.

Kaizen Living Chlorella is cultivated organically in freshwater ponds on a remote island in the bright sunshine of the South China Sea. The freshwater ponds are filled with filtered water extracted from deep below the ground to ensure that it is completely pure.

Cacao Nibs and Powder

The generic name for Cacao is “Theobroma” which literally translates to ‘Food of the Gods’. Now that’s a difficult tag to live up to but Cacao has a very good go at it! Best known as the raw base for chocolate, Cacao is a rare breed… a food that tastes great and contains nutritional goodness.

Kaizen Living Ecuadorian Cacao Nibs are 100% raw and organic – which basically means they’re pretty much the purest Cacao Nibs available. The Ecuadorian beans we use are Arriba Nacional, with a unique aroma named ‘Arriba’ flavour. True Arriba Nacional Cacao is exclusive to Ecuador and is widely regarded as the world’s finest Cacao.

Spirulina Powder and Tablets 

Spirulina is a blue-green micro-algae that has existed on the planet for billions of years. Spirulina contains over 65% natural protein – in fact, NASA recognises Spirulina as such a complete food that it even uses it for its Astronauts in space!

Kaizen Living Spirulina is cultivated organically on a remote island in the bright sunshine of the South China Sea. To ensure that our Spirulina is of the very highest standard and completely pure, we routinely test for the presence of mercury, lead and other potential contaminants.

Wheatgrass Powder 

The use of Wheatgrass by humans can be traced back centuries, in fact it is documented that Wheatgrass was cherished by the Pharaohs of Ancient Egypt. It’s easy to understand why given the fact that it is high in vitamin E, calcium, iron, copper and zinc.

Kaizen Living Organic Wheatgrass is grown outdoors in the perfect conditions of remote, rural Northern China, on the luscious green fields of an organic farm. The young Wheatgrass seedlings are hand cut and cleaned nine times – and then only the finest quality blades are chosen for processing.