Organically farmed and fairly traded tea range from Joe’s Tea Co. launches on


This month, the organic and directly traded tea brand Joe’s Tea Co. launches on online supermarket, In conjunction with existing listings of retail outlets and independent shops, cafés and restaurants across the UK, the tea company has secured five of its hero products from the tea and herbal infusions range.

These include Feisty Turmeric Guru, Chocca-Roo-Brew, Minted-Up Fruit, Rest-Repeat Rooibos and Proper Peppermint. 

Joe’s Tea Co.’s tea is known for its outstanding pure and fresh flavours made from 100% organic Ceylon whole leaf tea, directly sourced from small, ethical and organic tea plantations, nestled high up in the misty hills of Dyatalawa, Sri Lanka. These unique tea leaves are known for a delicate taste profile giving the product its point of difference within the market, and the range a triumphant accolade of 24 Great Taste Awards to its name.

With a passion for a fine cup of tea, founder Joe Kinch, started his journey in 2012 and since the beginning has been supporting the plantations that are now a rarity, due to the labour intensive, traditional farming methods.

From farm to cup Joe is committed to sustainable practices with farmers being paid a premium for their expertise in organic farming, a free from GMO status across the portfolio, and a pledge to make the packaging fully compostable by 2020.

The good-to-go pyramid bag products will be available from August on

Feisty Turmeric Guru, Chocca-Roo-Brew, Minted-Up Fruit, Rest-Repeat Rooibos & Proper Peppermint retail at £4.20.