Organix calls for better standards in the manufacturing and marketing of baby and toddler foods

Organix, the UK’s leading baby food and toddler snacking brand has published its latest Sustainability Report, “Making Things Better”, updating its progress against its four key sustainability pillars; Food you can trust, Making change happen, Putting people first and Caring for tomorrow.  

As a pioneering, purpose driven business with over 28 years existence, Organix has lived their sustainable standards and know that a fully sustainable business approach is critical to deliver long term benefits for all their stakeholders. From being a 100% Organic business, supporting organic farming for all these years, to the value they put on their people. Both at Organix and in their supply partners, they continue to provide the expertise and support to continue challenging the status quo in maintaining their campaigning work to give children the best start in life.  

Organix is calling on the industry to raise the bar higher when it comes to the manufacturing and marketing of foods designed to help parents feed their little ones.  The company says it is concerned that some, including one leading brand in the market, are misleading shoppers into believing their products are a nutritious alternative, whilst containing unnecessary levels of salt and saturated fats, sometimes at the same levels found in adult snacks.

Over the last two years, the company has continued to shine a light on poor practices, championed stricter regulations and tried to drive policy change in the production of foods for babies, toddlers and children. Organix has a strong set of food principles, and its No Junk Promise is a commitment to being always organic, using nothing unnecessary, with no added salt and no artificial colours or flavours, setting the best standard in what good for children should be.

Commenting on its progress, Stephen Stones, head of technical and sustainability at Organix, commented: “We will continue to relentlessly challenge the rest of the food industry to take responsibility for the quality of children’s food. We want to make sure that all children’s food is made to the same high standards that we set for ourselves at Organix with our No Junk Promise. We’ve been working with the British Specialist Nutrition Association and a group of our peers with an ambition to develop new national standards for baby and toddler food. We shared our insights and expertise with Public Health England who is developing new nutritional targets for food aimed at children under three, we expect this to launch later in 2020.  What’s more, we hope these targets will help create a level playing field in our market and that using natural ingredients such as fruit and vegetables (as we do) will still be seen as the best alternative to syrups and table sugar to flavour. We have also been talking to the major UK retailers about ‘protecting the baby aisle’, helping them through the sharing of our “Food Leadership” principles to make informed decisions about the quality of the food they stock.”

Other highlights of the company’s progress against its sustainability goals over the last two years include:    

·       As a brand, Organix is one of the leaders within the industry in its quest to reach 100% sustainable packaging by 2023. Today 85% of its total packaging, by weight, is now recyclable and they’re working to close the gap on the other 15% of currently non-recyclable plastic.

·       Replacing brown plastic trays for their Gingerbread Men Biscuits with clear plastic trays, which are easier to recycle.

·        Trialling recyclable paper film and other sustainable sources on some of its foods, which could replace all plastic film.

·       Working with partners across the supply chain to reduce resource use and cut carbon, water and waste. Together with its sister companies from parent company the Hero Group, they have committed to being ‘climate positive’ across the Group by 2030.

·       From 2020 onwards, Organix will offset all CO2 emissions from employee travel.

·       Zero food waste is sent to landfill.  Organix donates any surplus food to charity, offering it for onward sale to specialist stores, or converts it to animal feed.

·       Its logistics partner in the UK has been trialing new low emission delivery trucks that run on methane gas instead of diesel. Saving 81% in CO2 levels when purchasing green gas certificates.   

·       By volunteering in the local community and sending 20 members of staff to help with the maintenance of the nature reserve on Brownsea Island.  All as part of its extensive Wellbeing programme, promoting positive physical and mental health.

Philipp von Jagow, managing director at Organix, concludes: “With 2020 we have entered what many people are calling ‘the decade of delivery’. This generation of leaders and the businesses that we work in need to deliver decisive climate action. And the food industry is right at the heart of this.”

“At Organix, we have a clear view of what sustainability involves for us. It means doing things in a way that supports and balances people, planet and profit. It means staying true to our mission of giving little ones the best start in life and making it easier for parents to make the right food choices. And it means growing our business, while reducing the impact we have on the environment. These are the reasons why we champion 100% organic farming and food production. We believe it’s better both for people’s health and our planet, and that it will continue to be a strong and growing market.  If we can do this, so can our competitors.  We will continue to hold them to account when they fall short of what we believe is best in practice to protect our little ones precious palates.”