Original pilot One Stop Franchise retailers, Shelley and Anu Goel, to open second store

Goels: new store

Goels: new store

Shelley and Anu Goel, one of the original pilot retailers for One Stop Franchise, are set to open their second franchise in Birmingham, following the outstanding success of their Acocks Green store.

The second store is located in Warstock, a residential suburb of Birmingham, and began its transition to becoming a full franchise this week, following the installation of One Stop’s EPoS system. The store, which Shelley and Anu have operated under its own fascia for a number of years, is scheduled for the complete One Stop refit during October this year. As part of the refit, the store will have its sales area expanded to 1,600sq ft and will include a combi Post Office, offering customers both Local and fortress solutions. Trading hours will also be extended as part of the conversion.

Shelley and Anu’s first store ‘Gospel Lane Post Office’ became franchisees during One Stop’s pilot stage, in the summer of 2013. At the time, they were struggling to compete in their local area and were turning over less than £10,000 a week. Having thoroughly researched and spoken to all the symbol groups, Shelley decided that something different, via One Stop’s franchise model, was the answer. The introduction of an enhanced chilled and promotional range gave them the tools they needed to fight back against the competition. The store also extended its trading hours, as recommended by the franchise team, whilst installing a new Local Post Office counter, to maximise its convenience to customers. Weekly turnover has since more than doubled to £23,000 a week and is still rising.

Once the refit has taken place, Shelley and Anu will manage one store each, citing One Stop’s simple ways of working as a means of being able to operate more than one store and still remain close to customers. Whilst not anticipating quite the same turnover increases that they’ve seen at Gospel Lane, Shelley nevertheless is hoping to replicate both the model and the success that they’ve achieved at their first franchise. And as Shelley now confidently states: “I no longer worry about the local competition. With One Stop I am the competition!”