2015 saw Fleetwood’s Outlet Centre, Freeport Fleetwood, mark 20 years of business in the coastal town and it was certainly one to celebrate thanks to record sales and footfall.
Sales for 2015 were 5% ahead of 2014, and total turnover was the highest it’s been for the last 10 years. Footfall reached almost 1.3m, which was ahead of the previous year for the second consecutive year.
The centre, which welcomed three successful new stores Beauty Outlet, Christy and Subway, continued work begun in 2014 to bring new, younger audiences to the centre, as well as continuing to entice customers from its existing loyal base. All three stores were instant successes with shoppers new and old and are trading well ahead of expectations.
Beauty Outlet opened at Freeport Fleetwood in 2015
Alongside the new openings three stores were refurbished; the Rectella store which has been a favourite at the centre for almost eight years was rebranded as Julian Charles, plus The Works and the London Leathers store which will complete its work later this month. The Works store beat more than 300 other UK branches in the company’s annual store standards competition after being judged on a variety of elements including sales figures and the atmosphere in the shop.
September saw the return of Best of British, which was also the focal point for the year’s birthday celebrations. Despite some characteristically bad weather, the people of Fleetwood flocked to enjoy entertainment including The X Factor’s Carolynne Poole and JonJo Kerr plus giant seagulls, strawberries and cream and massive offers across the centre.
2015 was also a year for accolades for the centre, the team were crowned Retail Business of the Year in the Red Rose Awards and won the Large Retailer award at the Radio Wave Lifestyle and Culture awards. Plus the centre was nominated for the Retail Experience Award in the Lancashire Tourism awards.
John Magee, centre manager for Freeport Fleetwood, said; “2015 has been a fantastic year for us at Freeport Fleetwood. I am delighted that we have continued to grow in all areas of the business, building on the success of 2014 to generate our highest turnover for the last ten years. The new store openings have allowed the centre a new dimension and in particular Beauty Outlet and Subway are further reason for the younger shoppers of the Fylde Coast to visit the centre.”
Plans for 2016 are already afoot and the centre is looking forward to a partnership with local charity Trinity Hospice, some more big store launches and the introduction of a second entrance which will coincide with the opening of a pedestrian footbridge to connect the new homes Harbour Village to Anchorage Road.
Magee said: “2016 will be the year of the customer and community for us. We have spent the last two years getting to know our fellow businesses, community members and shoppers again and now we would like to give something back to say thank you for their loyalty in helping us thrive. I know the great work of the Trinity Hospice is invaluable to our community so we have decided to support them as our charity in 2016. Look out for our first piece of fundraising activity soon.”