Over one in five Brits are already prepared for Black Friday, AO reveals


Brits love a bargain and new research has revealed how early many of us plan for Black Friday to get ready to snap up the best deals.

The research, conducted by online electricals retailer, AO.com, found that over 21 million Brits said they are planning earlier than ever for Black Friday this year.

On average, Brits will start organising their Black Friday shopping list over four weeks and two days ahead of the main day itself.

The research also delved into the top formula for shopping over Black Friday, with over one in five (22%) who said they have a list written down of what they intend to buy.

A further 21% believe it is about being decisive, 20% said it was shopping alone and almost one in six (14%) said they follow their favourite retailers on social media.

Signing up to mailing lists (12%) rounded off the list of the top five recommendations for shopping over Black Friday.

David Lawson, managing director of AO.com said: “The research shows just how many of us are getting savvier about our deals shopping and now like to get ahead of ourselves by prepping for Black Friday to take advantage of this yearly shopping event. This planning is further evidence that Black Friday has grown far beyond the one day and is in fact a month-long event that gives customers multiple opportunities to shop, offering genuine, great value deals.”

Meanwhile, almost two thirds of Brits (65%) said they use the Black Friday period to get their Christmas shopping ticked off the list and a further 34% admitted they use it as excuse to treat themselves.

Almost a third (30%) noted that they normally purchase Black Friday products for friends and family.

In fact, Generation Z are the most organised of any age group when it comes to their Black Friday shopping list, planning an average of five weeks and seven days ahead of the day. 

To view the full range of products on AO.com, please click here.