The nation’s favourite bear, Paddington, is in hot demand – after featuring in the most talked about moment of the Queen’s Platinum Jubilee Celebrations.
Minutes after the lovable bear was seen slurping out of a teapot spout at Buckingham Palace and offering Her Majesty the Queen a marmalade sandwich, retailer John Lewis & Partners saw customers clamouring to welcome Britain’s most loved bear into their own homes.
Online searches for Paddington on JohnLewis.com were up by nearly 2000% in the last 48 hours, while sales of the soft toys have risen by 178%.
Anna Forbes, a John Lewis toy buyer, said: “Paddington has long been recognised as a national treasure. But after his much talked about tea at the Palace, he has become a bear necessity as well.”
And Paddington isn’t the only thing in high demand. It seems the revelation that Her Majesty and Paddington both share a love of marmalade sandwiches, has prompted Britain’s cooks to take to their kitchens. Recipe searches for marmalade on Waitrose.com have been up by 46 cent since Saturday night.
Waitrose executive chef, Martyn Lee, said: “Marmalade hasn’t been the most fashionable of preserves over the past few years – so let’s hope that Her Majesty and Paddington will put it back on breakfast tables – or in sandwiches – across Britain.
“At the moment Seville Oranges, which are a staple ingredient, aren’t in season – but we do have some alternatives, such as our Ginger & Grapefruit Marmalade and Three-fruit Marmalade, that I’m sure would meet Paddington’s approval.”