The now generation: view brands as badges and rate Apple, Virgin, Google, Nike, Coca-Cola and Starbucks

Pupils from the City of London Freemen School revealed how the net generation of consumers are accessing, using and sharing the information that influences their daily choices and purchasing decisions in an all-singing and dancing mini-drama at the Consumer Goods

Consumer Goods Forum appoints co-chairs

The Consumer Goods Forum has elected Muhtar Kent, chairman and CEO of The Coca-Cola Company, and Lars Olofsson, CEO of Carrefour, the world’s second-largest retailer, as its new co-chairs. Jointly, the co-chairs will drive cross-industry collaborative action on sustainability, consumer