Pain relief brand Deep Freeze is launching an eight-week advertising campaign surrounding the upcoming 6 Nations Championship.
It has been spearheaded by 7stars, the UK’s biggest independent media agency, and includes a takeover of talkSPORT’s rugby coverage, kicking off today (February 2) with the advertising creative handled by Mentholatum.
The campaign includes sponsorship of talkSPORT coverage and bespoke features, branded previews and reviews during flagship shows such as Alan Brazil Sports Breakfast, Weekend Sports Breakfast and Full Contact.
Jane Power, the7stars, said: “2015 is destined to be a massive year for rugby within the UK so renewing our sponsorship of talkSPORT’s coverage of the 6 Nations Championship is a great fit for Deep Freeze. Making the brand synonymous with all the biggest clashes of the tournament will ensure that the key messaging of Deep Freeze will be at the forefront of rugby fans’ minds over the next two months.”
Jill Stuart, brand manager for Deep Freeze, said: “Rugby players are big users of our Deep Freeze range of products which have been developed with high impact sports in mind to help treat injuries with a combination of pain relief and cold therapy, so that players can get back on the pitch quickly. ‘After Injury. Deep Freeze It.’ is the brand’s key message, so it fits really nicely with talkSPORT’s coverage of the upcoming 6 Nations.”
Adam Mills, talkSPORT sales director, said: “The 6 Nations is really important for talkSPORT, with our presenters including Brian Moore and Mike Tindall offering expert insight into a tournament which always captures the imagination of fans. I’m really happy that Deep Freeze is coming on board to join us throughout the whole competition.”