Pandemic puts sustainability in the spotlight for shoppers, Manhattan Associates shows

Almost a third (29%) of shoppers plan to shop more sustainably post-pandemic as the remaining restrictions are lifted on 24th February.

Research conducted by YouGov on behalf of Manhattan Associates, supply chain and omnichannel commerce experts, shows that 29% of shoppers plan to shop more sustainably post-pandemic.

With less footfall in stores and more time spent shopping online over the last two years, British consumers have had time to learn new habits and reconsider the impact of their behaviour at an environmental level. The result, a renewed awareness of sustainability and environmental credentials.

Almost a third (29%) of shoppers plan to shop more sustainably after remaining restrictions are lifted on 24th February, while 34% of shoppers surveyed said they want to buy products that had ‘travelled less miles from field to fork’ in a bid to be more sustainable. A further 48% of shoppers say they intend to only buy from local businesses in efforts to reduce their carbon footprints too.

Craig Summers, UK managing director, Manhattan Associates, commented: “The pandemic has presented many shoppers with the time and opportunity to reconsider their shopping behaviour, and to reassess the impact of their purchasing decisions on the planet. It is positive to see that almost a third of consumers are planning to shop more sustainably in the future, and nearly half are looking to explore more locally-sourced products too.

“Significantly, 58% of consumers declared that they wanted plastic removed from packaging. While these changes are positive for the planet and certainly necessary, they will present retailers with a new set of challenges that will need to be considered if they are to keep up with greener expectations of the new eco-consumer.”

Other findings of note:

●    19% of shoppers will look to shop more sustainability

●    62% of shoppers will continue to shop both online and on the high street

●    11% of shoppers will shop online less than they did during the pandemic

●    15% of shoppers will head back to their local high street

●    46% of shoppers would like contactless payment systems to remain in store

●    48% of shoppers would like access to PPE when shopping in store

●    52% of shoppers will continue to wear a mask and social distance when shopping on the high street

●    27% of shoppers want online and high street experiences to be separate