Pantys joins Zalando platform as first menstrual underwear brand to be stocked on the site


Today marks the next stage in Pantys European retail expansion by joining the Zalando platform as the first menstrual underwear brand to be stocked on the site. The ecommerce platform will sell the Tanga, Bikini and Hot Pant styles in both black and pink colourways, ranging from size XS – XL will be available on Zalando now.

The announcement comes as Pantys celebrated a window launch in Selfridges earlier this month and where a pop up still occupies a space in the Body Studio in the iconic London department store for the last three months.

Emily Ewell, CEO & co-founder, comments “We are immensely proud to be the first menstrual underwear brand to be stocked on Zalando and have the support of an incredible e-commerce platform.  We are looking forward to growing our retail footprint globally and Zalando is the perfect partner to help us do this.”

Maria Eduarda Camargo, COO, CFO and co-founder continues “Pantys and Zalando share similar brand values, both of us working to have a positive impact on the planet and people around us.  This partnership allows us to reach more people worldwide and improve the quality of life for people through sustainability and continuous innovation.” 

“On our way to be Starting Point for Fashion we want to offer our customers all the fashion and lifestyle choices that they’re looking for. We are therefore very happy to welcome pantys on board, a strong addition to our underwear assortment, bringing menstrual underwear to our platform,” says Alice Marshall, director women buying textile at Zalando. 

Certified as a B Corporation in April 2019, Pantys is committed to tracking and improving its social accountability of everything that they do.  Pantys is the first and only menstrual underwear brand in the world to be both clinically and gynaecologically tested.

Pantys are available to purchase from, Zalando, Amazon, Selfridges (London),, Sancho’s (Exeter),, and and AboutYou.