parcelLab among 50 global tech start-ups powering the new retail world

ParcelLab, an innovator in post-purchase communications, has been named among the top 50 retail start-ups operating globally, according to a new report published by RWRC – home of Retail Week and World Retail Congress.

RWRC reports that retailers worldwide are scrutinising their business models more closely than ever, as they grapple with the impact of the coronavirus crisis and seek to deliver sales and maintain relevance among consumers. There is a growing realisation in boardrooms that collaboration with start-ups and third parties is crucial to achieve these aims and to better position businesses within the new post-Covid-19 world of commerce. 

Profiling the top 50 global retail tech start-ups, the Discovery 50 report analyses the influential role start-ups including parcelLab play in this new world working with retailers to offer disruptive solutions to transform their businesses. The Discovery 50 all started trading in the last seven years and have worked with a breadth of retailers and brands to help transform their businesses, either through a pilot or full-scale solution.

Start-ups were judged and shortlisted by a panel of retail and business experts including retail consultant Ian Shephard, retail analyst Natalie Berg, former Morrisons CTO Anna Barsby, Co:Cubed chief executive Jeremy Basset, Retail Week head of insight Lisa Byfield-Green and more.

Judges also highlighted parcelLab as a ‘top pick’ [the top 10 businesses that the judges think have the potential to transform retail] stating that “parcelLab turns boring shipping information into real communication, offering customers a tool to monitor shipments. Clearly a win for customers and retailers, and it demonstrates how a retailer can control a tricky touchpoint, turning it to their advantage.”

“The Discovery 50 shows how start-ups can offer a lifeline for retailers,” comments Retail Week’s commercial content editor Megan Dunsby. “Now is the time for businesses to think about how they could work differently with the start-up community and build synergies; from creating a fast-track, light-touch process for forming contractual relationships to pre-allocating some funding that can be used for trials. Many start-ups in the Discovery 50 have implemented pilot schemes within weeks of starting conversations with a retailer, while others have been able to integrate full-scale solutions in a matter of months that have delivered major return on investment. Retailers should look to the Discovery 50 as a directory of the best start-ups to work with.”

Katharine Biggs, content & marketing manager at parcelLab, comments: “We are delighted to be featured in the Discovery 50 among some of the top retail tech start-ups operating globally. Whilst investing in new tech may be the last thing on retailers’ minds right now, the industry does need to take a moment to reflect and look forward. The pandemic will end and retailers need to plan for the future by thinking outside the box on how they can stand out and create the best customer experiences. Customer experience i