Patisserie Valerie launches gluten free range in stores and online

New gluten free range

New gluten free range

Patisserie Valerie, the nationwide cake shop and patisserie, have launched a new gluten free range which will be available online and in stores from 18 January 2016.

Customers can now enjoy a selection of five indulgent individual treats in cafes including a Belgian Chocolate Brownie, Marble Cake, Flapjack, Chocolate Muffin and a Ginger Biscuit. All of these gluten free products are priced at £2.45 to dine-in or £2.10 to takeaway.

Customers will also be able to place orders for a gluten free Double Chocolate celebration cake – which is available in an 8in size (which serves approximately eight to 10 people). Orders for this can be placed online through the Patisserie Valerie website, or with a team member in store, and is priced at £34.50. There are further plans to launch more gluten free celebration cakes in the future.

As with their other range of cakes, each gluten free product is lovingly handmade by a team of expert bakers.

The launch of the new range comes after a lot of requests from customers.

Nicola Hedley, group marketing manager, said: “We’ve been working on our gluten free range for a while because we wanted to get it absolutely perfect. Our customers wanted gluten free but they still wanted it to be indulgent and that’s exactly what our Gloriously Gluten Free range is.”

Patisserie Valerie said it continues to meet the demands of its customers with innovative and new product ranges, as well as continuing to expand their presence across the UK.

Paul May, CEO, said he is delighted with the new range. “We’re really excited about our new gluten free range, and we hope that our customers will enjoy the products on offer. This is the first step in expanding our offering to meet dietary needs and we hope that we can cater for everyone in the future,” he said.