Patlock, the fitted French door lock, has announced the launch of its 2019 autumn/winter advertising campaign featuring former professional boxer, Frank Bruno.
The 30 second television advert, will run across Channel 4, More4, BT Sport and UKTV, for five weeks in the UK, from Monday 28 October to Sunday 1 December, and then for a further two weeks from Monday 23December to Sunday 5 January, during Christmas and New Year, a period of time where break-ins surge.
In Ireland, the advert is scheduled to run on cable television from Monday 7 October to Sunday 27 October, on Virgin Media channels one, two and three, to support the patio door lock listings in Woodies, a leading Irish DIY retailer.
The product currently has several listings across the UK and Ireland in Argos, Robert Dyas, B&Q and Woodies. Patlock has also recently refreshed its packaging and display design as part of the campaign, which incorporates imagery from the television advert.
The TV advertising campaign will also be supported by a digital marketing and social media campaign which echoes the TV creative, featuring the famous boxer.
Paul Keighley at Rectella International, said: “Darker evenings see a surge of break ins and burglaries, with lock snapping of patio doors being a common method of forced entry. Our advertising campaign will help raise awareness of the simple security solution, which fits to the majority of patio doors and prevents forced entry and lock snapping. The multi-channel advertising approach will help support listings of the product in some of the UK and Ireland’s biggest DIY and home improvement retailers.”
Distributed by Rectella International, the easy-to-use door handle lock secures almost all double door handles without modification, safeguarding against lock snapping, a method of forced entry that has been on the rise across the country.