PCA Predict launches Checkout+ to improve user experience


PCA Predict, a market leading address validation software company, is claiming a UK first with the launch of a ‘Checkout Validation Bundle’. The tool, named Checkout+ verifies all three major points of contact: addresses, emails and mobile phones, to improve the customer experience and increase the accuracy of data capture for e-tailers.

The launch follows new research carried out by PCA predict which discovered that 85% of online shoppers would abandon their order if presented with complicated or lengthy checkout forms, which are often the result of required contact information.

PCA Predict’s new product will assist online retailers in overcoming this challenge. Checkout+ makes the checkout process simple, easy and accurate by simplifying the checkout form and validating customer data at the point of entry.

The offering builds on the flagship address validation software, Capture+, which is used by over 10,000 global customers, including Tesco, Schuh, Reiss, and Virgin. Using auto-complete technology, this tool allows faster input and accuracy of address details, which ensures successful deliveries and improved user experience.

The research carried out by PCA Predict highlights the need for improved communication with customers at each touch point along their purchase journey. Capturing a valid email address is vital for keeping the customer reassured about their order, while phone numbers are increasingly requested to provide updates via SMS at times when telephone communication is more convenient.

Emma Stone, COO of PCA Predict, said: “We developed Checkout+ to meet a burgeoning need in the market. E-commerce today can require more customer data than just their address but this often results in longer checkout forms, which we know turns customers off.  Our product helps solve this problem, supporting e-tailers retain their customers and increase transactions. We hope the new checkout product will prove as useful as Capture+, streamlining the checkout process to make it more efficient and accurate for businesses while offering a more reliable and more convenient experience for consumers.”