Pepe Jeans London are delighted to announce the first ever Dua Lipa capsule collection for AW19, following the announcement from Pepe Jeans London earlier this year that Dua Lipa would be the face of its new Spring Summer 2019 campaign.
Last night, Tuesday 3rd September, the singer officially celebrated the launch with a private party at Victoria House Basement, central London, set out to market-stall effect – the roots, of course, of Pepe Jeans London. “I’m so excited and so happy to be here and to see people having a good time, enjoying themselves and liking the collection. I couldn’t ask for more than this,” said Lipa, who wore one of her own shimmering chainmail looks as she took a tour around the party, stopping for photos and demonstrations at the sweets stalls and Pepe Jeans London Custom Studio along the way, while guests enjoyed Ciroc-based cocktails. “I’m really proud of this collection and it’s so nice to see it come to life.”Guests in attendance included Leah Weller, Clara Paget, Sarah Lysander, Molly Moorish, Camille Charriere, Rosie Viva, Nathalie Ballout, and two DJ sets performed by Neneh Cherry and New Found Form – Jordon Vickors and Josh Barnes.
The three-time Brit Award winner and double Grammy-award-winning singer-songwriter, known for her global hits and modern classic pop tracks, brings her own stylistic take to the Pepe Jeans London legacy; signature denim and laidback classics.
London-born and Kosovo-raised, Dua Lipa made Brit Award history in 2018 by becoming the first female artist to receive five nominations. She took home Best British Female Solo Artist and Best British Breakthrough Act. For the last two years Lipa has also been the most streamed female artist in the world. The music video for her female empowerment anthem “New Rules” gained more than a billion views on YouTube, making her the youngest female artist to hit such a target. While “One Kiss”, Lipa’s collaboration with Calvin Harris, became the biggest selling single of 2018 in the UK. Overall, she has sold over 40 million singles and over 3.4 million albums worldwide. Most recently, Lipa won two Grammy Awards for Best New Artist and Best Dance Recording for “Electricity” (with Silk City featuring Diplo & Mark Ronson), and Best British Single for “One Kiss” with Calvin Harris at the 2019 Brits Awards.
Lipa’s collection for Pepe Jeans London draws inspiration from a mixture of styles from the 1990s and early 2000s, including off-duty supermodels, the grunge club scene as well as festival looks. Dua Lipa explored the archive of Pepe Jeans London to reinterpret pieces from this era and add a modern twist to create a capsule collection.
Having grown up with the brand and recalling childhood memories of her mother taking her to the Portobello store in London, this was an exciting step for Lipa to execute her creative vision and work alongside the expertise of the Pepe Jeans London design team to create this collection.
Key items from the collection include: a chain mail dress; an oversized raw double denim matching set featuring an oversized denim jacket and denim mini skirt; glitter dresses and tops for party season; and simple denim, easily taking you from daytime to nighttime hours. Lipa designed this collection with her fans in mind with prices starting at 30€.