Peppa Pig licence to expand in US and debut in new categories including games

New Peppa Pig agreements in US

New Peppa Pig agreements in US

Family TV programmer and licence manager, Entertainment One Family (eOne Family), has signed five new agreements to expand the Peppa Pig brand in the US plus extensions in the toy, book and DVD categories.

Based on the hit animated television series Peppa Pig, each licensed product is designed to capture the unique charm of Peppa’s world and bring the show’s characters to life for fans in a fun and exciting way, the company claims.

The new licensing deals will mark the brand’s US debut in several key categories: games and puzzles, backpacks and lunch kits, health, beauty and accessories, novelty gear and magazine publishing. The new items will complement the existing assortment of licensed Peppa Pig gear currently available, including toys by Fisher-Price, books by Scholastic and Candlewick Press, DVDs by Entertainment One and mobile apps by P2 Games.

“We know that Peppa Pig fans are always on the lookout for new character-themed products and we are excited to offer consumers an even wider assortment of new toys, gear and activities,” said Joan Grasso, vice president, Licensing North America, Entertainment One Family. 

“We are thrilled to have established new licensing partnerships with so many top industry leaders and hope our fans enjoy interacting with Peppa in these new and exciting formats.”

Toy Fisher-Price bedtime doll

Toy Fisher-Price bedtime doll

The following recaps the new 2013 Peppa Pig licensing deals:


TCG, the leading manufacturing company providing ‘the best in fun’ for families, will manufacture, distribute and market a new line of games and puzzles featuring Peppa Pig. Targeted at pre-schoolers, the new product line will include the Tumble & Spin memory game, three 24-piece and three 48-piece jigsaw puzzles, and Magnetic Creations. The new puzzles will be available at retail in August 2013.

Fast Forward

Fast Forward, the leading manufacturer of licensed bags, luggage and accessories, will produce Peppa Pig backpacks and lunch kits for children age two to six.  The new line will feature beloved characters and signature graphics from the hit animated television show and are scheduled to launch in May 2014.

Added Extras

A leading manufacturer in cosmetics and personal care for ladies, teens and children, Added Extras will produce a line of hair accessories, bath and hair products, lip balm and costume jewelry inspired by Peppa Pig. Designed for girls age two to six, the new items will be available in spring 2014.

Underground Toys

Specialising in the creation, manufacturing and distribution of mass collector and art toys and accessories, Underground Toys will produce an assortment of collectable gear for Peppa Pig fans of all ages. The collection’s first item, the Peppa Pig Pocket Pal, is a talking key ring and will be available to consumers in October 2013.

Redan Publishing

Redan Publishing, the premier publisher of children’s magazines, will launch a dedicated Peppa-Pig issue for children age three to eight. The interactive magazine will include Peppa Pig-themed games, stories and activities and will be distributed in grocery stores, bookstores and specialty retailers beginning in July 2013. Peppa Pig also appears in every issue of Redan’s Fun to Learn Friendsmagazine.

In addition to the new licensing deals, the brand will launch the following line extensions in 2013:

New toys by Fisher-Price

Fisher-Price, the leading brand of infant and preschool toys in the world, will launch the new Bedtime Peppa plush doll and Muddy Puddles Bathtime Peppa toy in Fall 2013.

New books by Scholastic and Candlewick Press

An assortment of new board, softcover and hardcover books will be launched in 2013 by Scholastic and Candlewick Press.  New titles include The Story of Peppa Pig (available in August), Class Trip (available in August), Sticker Storybook: Fun with Friends (available in August), and Peppa’s Christmas (available in September) from Scholastic, and Peppa Pig and the Muddy Puddles (currently available) and Peppa Pig and the Busy Day at School (available August 2013) from Candlewick Press. 

New DVD by Entertainment One

Fans can follow the adventures of Peppa Pig and friends with the new DVD Bubbles. The new DVD will include 10 fun-filled episodes featuring wholesome entertainment for the entire family.