Perception Research Services (PRS), a global leader in packaging and shopper research, has announced the promotion of Jenic Mantashian to vice president of qualitative research.
In this role, Mantashian will oversee PRS’ global qualitative business, including full responsibility for P&L and the management and training of PRS’ qualitative team, which includes 10 in-house moderators and over 25 qualitative professionals across North America, Europe and Asia.
“Jenic is passionate about helping our clients “win at retail” and she has been exceptional in helping PRS utilise new approaches, such as PRS Mobile Eye-Tracking, Quali-Quant and Facial Coding, to gain deeper insights into shopper behavior,” said Scott Young, president of Perception Research Services.
“In her new role, she will continue to help PRS deliver the innovation and global scope that our clients need.”
Mantashian joined PRS in 2000 and was subsequently promoted to director of qualitative research, where she managed studies on behalf of clients in the food, beverage, personal care, healthcare, software, and service industries.
Mantashian is a member of the Market Research Association. She is also a graduate of Southern Methodist University, where she graduated with a BBA in Marketing and Organisation Behavior/Business Policy and a BA in Psychology.