Percol Coffee Co. partners Cancer Research UK to launch new ‘100%’ instant coffee


Percol Coffee Co. has partnered with Cancer Research UK, to launch its new ‘100%’ instant coffee, which will see 100% of this great tasting new coffee’s profits go straight to the cause.

The new instant coffee from Percol and the UK’s largest cancer charity, Cancer Research UK, will launch exclusively in Waitrose, combining great taste with an even greater cause, this easy-drinking all-day instant is made from the best Arabica coffee beans, has a rich aroma and is full of flavour.

Niomi Taylor, marketing manager at Percol Coffee Co., said: “We’re extremely proud to be Cancer Research UK’s Official Coffee Partner. Launching our ‘100%’ instant coffee with Waitrose and donating all profits to Cancer Research UK, we’re working with the nation’s coffee lovers to beat cancer sooner, one jar at a time.

“This is the first coffee product to donate 100% of its profits to charity so we’re very proud to have partnered with a charity that we know is close to so many hearts.”

Christina Grant, director of corporate partnerships, Cancer Research UK, said“More than one in two people in the UK will develop some form of cancer during their lifetime, making it a disease that affects everyone, whatever their circumstances. We’re hugely grateful for all the help we receive from those who understand the importance of our cause, and are thrilled that Percol Coffee has chosen to support us in this way – we’re very excited about working together to beat cancer sooner.”

To get your hands on a jar of ‘100%’ instant coffee from Percol and to help beat cancer sooner, head to Waitrose stores around the country from the 2 November.