Perkier launches +Immune range of plant-based Bars and Porridge Pots

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Perkier (www.perkier.co.uk), the innovative British company on a mission to perk up the nation’s wellbeing and protect the planet, has launched a UK first with its +Immune range of deliciously decadent plant-based Bars and Porridge Pots.

Made with all-natural ingredients and uniquely boosted with 100% NRV Vitamin D, C and B12, the products are a tasty way to support the immune system in order to better fight off respiratory infections, like seasonal flu and coronavirus. A ground-breaking first for the UK, there are no other food or drink products that provide 100% NRV of Vitamin D, C and B12.

The range is designed to meet growing consumer demand for food and drink products that support health and wellbeing. They have been launched at a time when Brits need more immune support than ever before, with consumers in the UK now spending £20 billion a year on food and drink for health reasons.

The range features two Bars: Nutty Toffee with Dark Chocolate and Salted Caramel with Dark Chocolate and three Porridge Pots: Golden Syrup, Cranberry & Chia and Original. The Bars will launch in Sainsbury’s on the 27 September in the free from aisle (RRP £1 for 37g bar or £2.75 for a multipack, 3 x 37g). The Porridge Pots are launching mid-September in the Morrisons food-to-go section (RRP £1.25 for a single pot).

Ann Perkins, Perkier co-founder, says: “Perkier’s new +Immune range debuts the only food or drink products in the UK that provide 100% NRV of Vitamin D, C and B12. Not only are the Bars and Porridge Pots in the range delicious, but they have been designed in direct response to government health guidelines to support consumers’ immune systems in the current climate, providing a powerful alternative to supplements.

“Perkier has partnered with Sainsbury’s and Morrisons to launch these products. Together, we will meet burgeoning consumer demand for food and drink, which supports the health and wellbeing of consumers.”

All Perkier products are nutritionist approved, high in fibre, 100 per cent plant-based and gluten-free.

The science

Each Bar and Porridge Pot in the +Immune range provides 100% NRV of Vitamin D C & B12 and so can be used as a tastier replacement for a traditional supplement.

So much more than your average snack, Perkier has developed highly functional bars: the nuts in each Perkier +Immune bar contain healthy fats to increase absorption of Vitamin D. They contain 5g prebiotic chicory fibre for a healthy gut (70% of the immune system resides in the gut), 6g of plant protein and are under 160 kcals per bar. Proudly 100 per cent plant-based, the B12 is added to support vegan diets. 50% of vegans are deficient in Vit B12 as its main sources are animal based.

The +Immune range was created in direct response to government health guidelines, which recommends fortifying diets with Vitamin D during these challenging times, to help protect the body from respiratory infections like Coronavirus.

It is specifically recommended that groups at higher risk of vitamin D deficiency take a daily supplement. These groups include:

  • all pregnant and breastfeeding women
  • infants and children under 5 years old
  • people who have low or no exposure to the sun, for example those who cover their skin for cultural reasons, are housebound, confined indoors for long periods or live in an institution such as a care home
  • people from minority ethnic groups with dark skin such as those of African, African-Caribbean and South Asian origin, who require more sun exposure to make as much vitamin D

The bars

Perkier +Immune bars are available in two irresistible varieties:

  • Nutty Toffee with Dark Chocolate: A deliciously satisfying combination of cashew nuts, peanuts and toffee pieces for crunch, all dipped in a base layer of real dark chocolate. Guaranteed to perk up even the dullest of days.
  • Salted Caramel with Dark Chocolate: Luxurious superfood cacao is blended with peanut and perked up with puffed quinoa and a sprinkling of sea salt, all suspended in a layer of decadent real dark chocolate.

The most delectable way to get a daily vit-hit, Perkier +Immune bars can be enjoyed as a tasty mid-morning snack at the desk, on-the-go, post workout or as a satisfying afternoon treat. Enjoy straight from the pack, or get creative and add pieces to smoothie bowls, puddings or to top dairy-free yoghurt.

The Porridge Pots

Perkier +Immune Porridge Pots are available in three delicious varieties:

  • Golden Syrup
  • Cranberry & Chia
  • Original

Each one is made with gluten-free oats blended with coconut mylk powder and boosted with 100% NRV Vitamin D, C and B12. Each one is gluten and dairy free, high in fibre and contains an impressive 9g of protein. The healthy fats in the coconut mylk aid absorption of Vitamin D, ensuring efficacy.

Designed to be eaten straight from the pot, or customise with favourite toppings, from fresh fruit to nut butters. Simply add hot water and the plant-based porridge is ready in under five minutes. Perfect to perk up the working day at home, in the office or to take on-the-go. For busy professionals to wellness fanatics or as a convenient and healthy option for the whole family.

The Bars are available on the Perkier website or Amazon Prime and Sainsbury’s (from 27th September 2020) in the ‘free from aisle’. RRP £1.00 for a single bar (37g), £2.75 for a multipack (3 x 37g), £14.85 for a box of 15 bars.

The Porridge Pots will be available in Morrisons in food-to-go (from mid-September) or online through Amazon, Musclefood and Perkier’s own website. RRP £1.25 for a single pot or £10.99 for an eight-pot pack.