Having launched in 2015 as a direct-to-consumer brand, www.vitl.com has now launched its iconic Health Goals range in 552 Sainsbury’s stores to grow its audience across the UK and expand its offline presence. With retail expansion underway, the vitamin brand is taking on TV with a brand-new ad campaign which launched on Monday 5 April on Channel 4, running for four initial weeks, with additional bursts planned throughout the year on additional channels nationwide.
Set to the backdrop of Vitl’s feel-good yellow branding, the advert depicts 26-year-old roller-skater Amelia Dixon gliding effortlessly across the screen, encapsulating how liberating it feels to be at peak health. The vitamin and supplement market saw a 12% market growth in 2020 with increasing demands for personalised nutrition and many people realising throughout the past 12 months that health should be their number one priority – Vitl’s Health Goals range offers a convenient way to access targeted nutritional support.
Speaking on the launch of the Vitl Ad campaign, CEO Jonathan Relph, commented: “It’s a really exciting milestone for Vitl to be launching our first ever TV campaign and supportive of the next stage of our growth. As a media channel, TV ultimately has the greatest reach to drive our brand awareness here in the UK and will also help our nationwide retail launches with Sainsbury’s and Boots, where we can deliver high-quality and targeted nutritional supplements to a much wider audience.”
Vinay Solanki, head of Channel 4 Ventures, commented on the ad launch stating: “We love how Vitl is re-invigorating the supplements category and we’re thrilled its TV campaign will launch on Channel 4 through our investment via Channel 4 Ventures. The incredible reach TV advertising offers will help establish Vitl as an iconic brand among our young and aspirational viewer base .”