Pet and aquatic superstore, Dolittles, refreshes customer communications with Episys

New in-store signage

New in-store signage

Dolittles, the pet and aquatic superstore, reports it has transformed the way it produces all in-store signage and significantly improved customer service following the implementation of the Enterprise Communication Suite from Episys, a global information technology services company.

The Episys solution now enables Dolittles to create professional and consistent in-store signage across its retail estate. The implementation will transform in-store communications, improving customer experience and creating a better retail environment, Episys said. Additionally, time saved in the production of signage will be significantly reduced.

The Enterprise Communication Suite is a cloud-based system which will allow Dolittles to produce bespoke signage in a very simple and straightforward way, enabling the company to react quickly to promotions and new product introductions.

Lisa Till, director at Dolittles, said: “Since we introduced the Episys system, we have a more professional look and feel in our pet stores. The Enterprise Communication Suite has enabled us to achieve significant savings through improved efficiency and also an uplift in sales through better consistency in our signs. Our staff now has the time to spend assisting customers should they need it rather than wasting time producing signage that is missing or incorrect.”

Derek Buchanan, CEO, Episys, said: “Dolittles attracts a very targeted customer base and signage plays an important part in helping them get exactly what they want in-store. Our robust solution supports Dolittles’ goal to give their customers a much more joined up retail experience and lets them speedily make adjustments to signage in reaction to unexpected business changes.”