Pet Brands releases a boredom-busting range of bamboozling brain games for dogs

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Pet Brands has released a boredom-busting range of bamboozling brain games for dogs of all abilities, meeting the increasing demand for great pet enrichment options. IQuties have been developed in eight fun styles with three levels of difficulty, to harness a variety of food-motivated problem-solving skills, at an ideal price-point for gifting. 

The range also presents the perfect opportunity to promote customer interaction. Stockists can challenge dog owners to post videos of their puzzle-solving pets on social media, tagging their local pet store.

Dogs display two types of intelligence, instinctive and adaptive, with the IQuties toys catering for both. Instinctive IQ refers to innate skills and behaviours, such as sniffing out kibble, whereas adaptive IQ includes an aptitude to problem-solve and learn. Engaging both forms of intelligence is brilliant for mental stimulation, helping to encourage active learning and training.

Rachel Barrass, Product Developer at Pet Brands explains the importance: ‘There is often a focus on pets’ physical health, but promoting mental health is also essential. This includes ensuring pets’ brains are being sufficiently challenged to avoid boredom and associated attention-seeking behaviours.’ 

The IQuties range has options suitable for dogs of all ages. Brain games are ideal for use in older or injured pets that have become less physically active. Rachel says: ‘By engaging your pet’s problem-solving skills, you can distract them from pain and reduced access to exercise. Plus, cognitive tasks can help to delay progression of the canine version of dementia*. IQuties are also handy for overweight or inactive pets as they can be used for regular meals to increase feeding time, which can help with weight loss.’

IQuties are brilliant for younger dogs too, and can increase confidence in puppies through encouraging independent play. This is set to be particularly important for the generation of lockdown pets which is predicted to experience greater levels of anxiety. Rachel adds: ‘Encouraging pets to entertain themselves, when supervised, can help prepare pups for spending more time by themselves.’

Beginner puzzlers will love the challenges such as Paw Hide – a colourful and attractive option to play and learn. While more experienced doggy detectives can try their paw at the advanced selection such as Twist and Flip which incorporates sequential steps to unlock the treats inside. 

The puzzles are boxed making them ideal for gifting and mail order.

IQuties are available exclusively from wholesaler Vital Pet Group. RRP £9.99 – £15. A helpful planogram is available, with two suggested displays depending on space.