Petits Filous, the no. 1 brand in kids’ yogurt, is teaming up with Muddy Puddles, a children’s outdoor clothing brand, for an on-pack promotion that aims to encourage families to learn new ways to play outdoors.
The promotion is running across the brand’s core range and will run until 31 December. It follows on from a recent survey created by Petits Filous which investigates how often children are playing outside and exploring.
Every pack will give shoppers the chance to win a £50 Muddy Puddles voucher. Consumers are directed to the Petits Filous URL page to enter for a chance to win, where they will also have access to ideas on how to keep little ones busy.
Elisa Costa, senior brand manager for Petits Filous, said: “We’re on a mission to champion the importance of outdoor play, as we know this boosts a child’s development. Muddy Puddles is a brand that echoes our values and our partnership aims to highlight the importance of exercise alongside the benefits of kids’ yogurt.
“Unlike adult yogurts and some other kids’ yogurts available, Petits Filous fromage frais contains calcium and Vitamin D, in fact just one serving contains 50% of a child’s daily Vitamin D intake. This paired with exercise helps build healthier bones.”
To support the launch, Petits Filous is running a Sainsbury’s Nectar Card exclusive promotion, where shoppers who purchase a four-pack of Petits Filous have the chance to win a personalised Muddy Puddles raincoat for their child. With an RRP of £1.50, the on-pack promotion is available in all major grocery stores.