Pets at Home, the UK’s leading pet care business, unveils its new Store of the Future format in Stockport and Chesterfield. This innovative offering creates a centre of pet care excellence and exceptional customer service, which puts Pets at Home at the heart of these local communities.
As the retail industry increasingly moves online, Pets at Home is bolstering its bricks and mortar offering with an investment in the consumer experience for pet owners. This positions the business well for future growth within the £6.3billion UK pet care market, which continues to show resilience.
The new format stores are a fully immersive experience for shoppers and include revamped veterinary practices and groom rooms for the highest quality of pet care. Pets at Home’s much-loved retail offering has been transformed into an innovative ‘pet village’, featuring dog washing stations, selfie spots and pet care classes. The new format will also see the launch of Pets at Home’s first cat adoption lounge and will work in partnership with the RSPCA to welcome those considering adopting a cat. With all services and products integrated under one roof for the first time, it truly is a one stop shop for pet lovers.
The new stores will feature dedicated events areas where customers can learn about the importance of dog grooming during a live demonstration, join like-minded owners at the monthly breed socials, or see how fast their dog is on the agility course. Pet owners will also be able to book free food consultations with a nutrition adviser, as well as conducting weight checks for their pets. They can also take advantage of the self-wash station, where they can wash and blow-dry their dogs in the purpose-built facilities (without having to make a mess of the bathroom at home!).
Children are also well catered for with an array of interactive child-friendly events – the purr-fect chance to educate children on pet care, in a fun and accessible way. Interactive tunnels surround the pet village, where kids can crawl, play and come face to face with small furries. They can even celebrate with a Pets at Home birthday party!
Peter Pritchard, Group CEO, commented: “I am delighted to announce the launch of our new Store of the Future format in Stockport and Chesterfield. We’ve always known that our stores are much more than just a convenience shop for pets and now we’re providing them with the million-pound makeover they deserve.
“The store of the future is a destination for all pet lovers to shop, learn and pamper. The retail industry is constantly evolving, and many retailers are only targeting resources towards online platforms. We believe that this competitive landscape requires a combined online/offline offer to ensure the ultimate in convenience and personal service for our customers. Our Store of the Future boosts our offering for pet owners – with people, personality and most importantly – pets – at the centre of our business.”