Phase Eight offers in-store personal stylist to enrich shopping experience


Phase Eight is offering in-store personal styling appointments to provide a safe and enriched experience for shoppers. 

The premium women’s wear clothing brand is partnering with order management specialist OneStock to enable registered customers to pre-book a 60-minute slot at a selected store via its website. By providing Phase Eight with information about their requirements on the online contact form, store teams can prepare for a customer’s visit in advance and ensure relevant products are available for purchase. 

“Thanks to the convenience of Personal Stylist, our customers are a click away from booking a store appointment,” said Simon Pickering, managing director at Phase Eight. “These appointments allow us to create a seamless approach across digital and stores. It’s a great example of how digital and bricks and mortar can work together to deliver a personal shopping experience for the Phase Eight shopper.” 

Scheduling appointments also means Phase Eight can attract more shoppers into stores while controlling the flow of people and observing social distancing requirements.  

“To thrive in our new retail landscape, brands need to implement tactical techniques that provide an optimal experience across all channels,” said Romulus Grigoras, CEO of OneStock. “This technology enhances in-store shopping by capturing preferences. Phase Eight is building a valuable data-rich CRM profile that store staff can leverage to enrich customer relationships.” 

According to OneStock’s research, average order value typically triples when customers take up in-store appointments.