Driven by an appetite for innovation and the will to satisfy every cream-cheese lover, Philadelphia is excited for the nation to discover its new plant based soft cheese alternative. Launching on the 3rd of January, exclusively through Tesco Supermarkets, Philadelphia Plant Based is a uniquely simple, yet delicious recipe that combines oats and almonds into a tasty and creamy spread, as good as the Original.
With one in five UK shoppers interested in following a plant based diet, and Veganuary 2022 set to double in participants since last year, more and more people are looking to adopt a flexitarian way of life, seeking their favourite foods in plant based form.
Whether flexitarian, vegan, or simply exploring new options, Philadelphia Plant Based is the perfect way to savour the freshness and creaminess of Philadelphia without the dairy.
This innovative new product has been two years in the making, with the recipe rigorously tested to ensure it delivers the same exceptional levels of taste and quality as the other products in the Philadelphia range.
Louise Stigant, UK managing director of Mondelēz International, said: “With over half a million people taking part in this year’s Veganuary, the appetite for plant-based alternatives has never been more apparent. We’ve worked hard to make sure new Philadelphia Plant Based really delivers the same great taste and creaminess that people love and expect from Philadelphia and we’re delighted that there’s now a Philadelphia product for everyone – not a bagel or slice of toasted sourdough ever needs to go without again!’
Philadelphia Plant Based will be launched in the brand’s 100% recyclable packaging, soon to be recycled plastic in 2022, part of the brand’s continuing sustainability journey.
Philadelphia Plant Based will be available from the 3rd of January 2022 exclusively throughout 699 Tesco supermarkets nationwide and online, priced at £2.50 for a 150g tub.