Piccolo acts now: combating sustainability issue withUK’s first 100% recyclable baby food pouch suitable for kerbside recycling

Baby food brand, Piccolo, is becoming the first in the UK to launch a 100% recyclable baby food pouch, and the first in the UK suitable for kerbside recycling.

How it works…

Piccolo’s new Yellow & Go pouches are the first in the baby food market to be suitable for ‘closed-loop’ recycling. This new design is made using one material (rather than the standard plastic and aluminium) meaning they can be used time and time again to make more reusable plastic. Whilst existing pouches on the market may find one more use, the plastic in these new pouches will never need to be placed in landfill.

Piccolo has partnered with recycling scheme, First Mile, to ensure all parents can recycle their Yellow & Go pouches from home. The multipack box doubles up as a returns box, with a QR code that allows parents to simply download the free returns label to put on the box and send to First Mile. This system is in place as currently only 20% of local councils in the UK recycle this plastic kerbside.

Why now? Piccolo’s commitment to future generations

Piccolo believes that the time to act is now. Rather than wait for recycling standards to improve, it found a solution which allows consumers to recycle their pouches. Whilst many brands in the category aim to improve the recyclability of their pouches in the next 3 to 5 years, Piccolo is taking steps now to ensure a greener future.

The launch is an important move for the industry, which sells over 60 million non-recyclable pouches every year. It’s backed by one of the UK’s most experienced sustainability practitioners, Jonathon Porritt.

Jonathon Porritt comments: “Piccolo launching the UK’s first 100% recyclable baby food pouch shows its commitment to future generations at time where we’re facing a true climate emergency.  We must act now to change, and I hope that this move will encourage other brands to follow suit.”

Piccolo’s founder, Cat, comments: “This is a really complex issue because of the lack of infrastructure to support recycling systems in the UK. We’re not prepared to wait years until the wider problem is resolved, so we’re working with First Mile to find the solution now. There’s simply no time to wait.”

Product Focus

The Yellow & Go pouches are the latest addition to the ‘& Go’ pouches, which launched in 2019 and are made of 80% plant-derived materials.

The smoothies are a blend of bananas, butternut squash, sweet potatoes, mangoes, rice flour and coconut milk.

Available in Boots in store as part of the new eco-fixture which champions sustainable products. They will also be available from Boots online, Ocado and Piccolo’s online store. RRP £3.50 for a multipack containing 4 pouches.

This comes as the latest step in Piccolo’s sustainability mission. Find out more about Piccolo’s sustainability efforts at: www.mylittlepiccolo.com/purpose

Launched in 2016, premium baby food company, Piccolo, focuses on nutritious food and family time spent together. Piccolo makes healthy (and very tasty) baby meals, cooking products and snacks to help you get the right balance every day.

Drawing from founder Cat Gazzoli’s Mediterranean roots, Piccolo makes organic baby food, snacks and cooking ingredients packed with vegetables, fruit, herbs and spices to make it easy for parents to give their families a nutritious start in life and promote a lifetime of healthy eating. 

The Piccolo range is developed by Co-Founder and Infant Nutritional Expert Alice Fotheringham – and spans smooth purees suitable from four months, textured meals suitable from seven months, teething snacks, cooking sauces & stock cubes and formula milk – enabling parents to relax and enjoy time together with their growing families.

At Piccolo, giving back and sustainable sourcing are core values of the business. Piccolo works with small producers and places provenance at the heart of its sourcing decisions, with many of its organic ingredients planted and nurtured in independent family farms across the Mediterranean. 

The brand launched its bio-based pouches, made from 80% plant-derived materials, in 2019 and has now launched the UK’s first fully recyclable baby food pouch.

Piccolo is also committed to giving 10% of profits to charities supporting local families and has donated over 200,000 baby meals to families in need over the last two years. It is currently working with Little Village and City Harvest to help local families provide their children with the best start in life. Piccolo can be found in Tesco, Sainsbury’s, Waitrose, Asda, Coop, Boots, Morrisons, Ocado, Superdrug, Whole Foods Market and Planet Organic as well as many independent and online retailers, including its own subscription service.